WrestleMania 39 Smashes Viewership, Gate, Sponsorship, Merchandise & Social Records
STAMFORD, Conn., April 3, 2023 – WWE® (NYSE: WWE) today announced that WrestleMania 39 became the most-successful and highest-grossing event in company history. The two-night, sold-out event at SoFi Stadium in Los Angeles set new records for viewership, gate, sponsorship, merchandise and social media.
Night 2 of WrestleMania 39 surpassed the existing global viewership record by 33 percent, just one day after Night 1 of WrestleMania 39 surpassed the existing global viewership record by 28 percent.
WrestleMania 39 generated a gate of more than $21.6 million, breaking the previous record by 27 percent, with 161,892 in attendance at SoFi Stadium over the two nights.
In addition, WrestleMania 39 broke all-time sponsorship and merchandise records. Sponsorship revenue eclipsed $20 million, more than doubling the previous record. Merchandise sales were up 20 percent versus the record set in 2022.
WrestleMania 39 became the most social WrestleMania of all-time, with over 500 million views and 11 million hours of video consumed over the two days, a 42 percent increase over last year.
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